X-halo

Client

Delmedica

Role

CMO

Responsible for

PR, Advertising,Branding, Messaging, Packaging, POS & instore, Frontliner training, Launch planning & execution, value proposition and distribution strategy

Objective

Improve the lives of adult and paediatric asthmatics. Increase asthma management compliance and allow millions of people to breathe easier

Launching

September 2014 in Singapore